Digital adoption means a state within a company where all of its digital assets and platforms are being used to their fullest extent.
According to g2.com
, a digital adoption platform (DAP) is a software layer integrated on top of another software application or website to guide users through tasks and functions. Digital adoption platforms aim to help new users quickly learn how to interact with a website or application or assist returning users in learning newly added functionality. This improves onboarding for new users and drives the adoption of new features that may otherwise go ignored.